Rather than using a wheelchair symbol, we use a golden bird to symbolise freedom for those who can access and enjoy the services your business offers. A wheelchair only represents a portion of the disability community, and we aim to encourage a broader understanding of disability in all its forms—thinking beyond just ramps for wheelchairs.
Our golden bird rating will be awarded only to those companies that embody this mindset, along with the practical measures needed to serve any customer who uses their services. I have found that most companies are willing to go above and beyond for people, yet many lack simple, practical knowledge and applications that would facilitate access and usability of their products or services.
Not only will this expand your customer base, but it will also demonstrate to others that you are compassionate and inclusive to all members of the community. Inclusion isn’t just a policy; it’s an action with real-world applications. We will compile a list of all companies that earn a golden bird, so people will recognise you as a standard of excellence in your community. Inclusion is about welcoming more customers and showing your customer base that everyone can feel safe and included in your business.
